Video / Paper Art / Music

Miu Miu Merrylane

Miu Miu / Stink Studios / Coty / Chef-op : Matthieu Lequimener

My assignment: Direction of a mini series of interactive customisable videos. Composition of the music.

 

Description : I made this decor which resembles something in between Paper Art and a Goldberg Machine. The perfume lids roll down the decor, which acts as a Goldberg Machine game, with little to no special effects. Each minute mechanism is crafted from paper. We created and directed Instagram for the publicity campaign, quite an interesting format to explore! These videos served to function independently or in a sequence.